BENEFITS

INDIVIDUALS

• Convenience. Individuals will be able to conduct their personal business online with less time and effort.
• Privacy. Individuals’ privacy will be enhanced.
• Security. Individuals can work and play online with fewer concerns about identity theft.

PRIVATE SECTOR

• Innovation. The Identity Ecosystem will provide a platform on which new and more efficient business models will be developed—just as the Internet itself has been a platform for innovation.  It will also enable organizations to put new services online, especially for sectors such as healthcare and banking. 
• Efficiency. Online transactions will be practical in more situations.  The private sector will have lower barriers to customer enrollment, increased productivity, and decreased costs.  Cross-organizational trust will provide businesses with exposure to a large population of potential customers they might not otherwise reach.  Not only is there potential access to new customers, the traditional barriers associated with customer enrollment can be eliminated, reducing a friction that prevents potential customers from using a service.
• Trust. Trusted digital identities will allow organizations to better display and protect their brands online.  Participants in the Identity Ecosystem will also be more trusted, because they will have agreed to the Identity Ecosystem’s minimum standards for privacy and security.

GOVERNMENT

• Constituent Satisfaction. The Identity Ecosystem will enable government to expand its online services in order to serve its constituents more efficiently and transparently.
• Economic Growth. Government support of the Identity Ecosystem will generate innovation in the marketplace that will create new business opportunities.
• Public Safety. Increasing online security will reduce cyber crime, improve the integrity of networks and systems, and raise overall consumer safety levels.  Enhanced online trust will also provide a platform to support more effective and adaptable response to national emergencies.