Datamonitor, Sep 2008, Pages: 49
Business process management has been a feature of the technology market for the last three decades. Today, BPM is more relevant than ever. The global business environment is increasingly dynamic, pushing organizations to evaluate technologies that can help them respond to business challenges. By adopting BPM, enterprises can boost their ability to derive a palpable competitive advantage.
Scope
- This report outlines the factors driving adoption of BPM, evaluates barriers to entry and forecasts the potential size of market for BPM software.
- Discusses the role of BPM in the current enterprise technology stack.
- Dissects the BPM competitive landscape and outlines the medium-term change vectors.
- Go to market strategies are considered and recommendations on future strategies in a variety of market segments are made.
Highlights of this title
Increasingly globalized and regulated markets are demanding unprecedented level of business process agility, control and transparency. As enterprise application platforms have failed to cater for the needs of highly-differentiated business processes, BPM is emerging as a possible solution.
BPM is still deployed primarily among the very large enterprises in several key sectors as the deployment and management of BPM systems remains an insurmountable barrier for many. However, vendors are experimenting with the innovative BPM deployment and licensing models in order to facilitate the adoption of BPM.
Being both a concept and a technology that caters for a broad variety of user scenarios, BPM cannot be taken to the market with a simplistic one-size-fits-all strategy. Datamonitor emphasises the importance of a carefully calibrated go-to-market approach and customer engagement model.
Key reasons to purchase this title
- Gain a clear, complete and comprehensive understanding of the global BPM market.
- Identify dominant market trends in order to evaluate opportunities in a variety of market segments.
- Find out how to adapt go-to-market strategies and fine-tune customer engagement in order to maximize potential future sales.
