A leading supply chain data analytics solution provider needed to provide its large retail pharmacy clients with insights to enable product price optimization, store performance management, and targeted digital promotions to store customers.
To do this it needed to analyze vast amounts of customer health, pharmacy claims, and purchasing data–much of it sensitive Personally Identifiable Information (PII) and HIPAA regulated data–on the fly. The provider determined that Hadoop was the only environment in which it could achieve that kind of performance on complex data sets. Aware of the data privacy and regulatory requirements for protection of sensitive data, the company also realized it required a security solution that would provide protection for data at rest, in use and in transit. It found that solution in Voltage SecureData for Hadoop.
