Momentum behind Big Data is growing with recognition of the competitive advantage for companies who successfully harness Big Data versus those who delay. "Data-driven decision-making enables a statistically and economically significant lead in profitability and productivity"*, according to the Harvard Business Review.
Enterprises adopting cloud-based IT applications and services achieve dramatic cost and competitive advantages, and those advantages appear to be accelerating with new technology enablers around mobile, Big Data, and SaaS applications.