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Trust is key to the effective functioning of the modern economy – and of society in general. At its core, GDPR is about engendering trust by giving the individual visibility and control of how their data is handled and used, and by demonstrating adherence to sound principles of privacy, security and data protection.

As more and more of our economic, social, civic and political lives move into the digital realm, adherence to these principles will become more than a hygiene factor, they will become a competitive differentiator.

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