Fraud in the insurance industry is nothing new; however, the growth of both telephone and Web-based sales channels provides fraudsters with greater opportunity to take advantage of insurance companies. The increasing threat of fraud has pushed insurance providers to evaluate multiple means to combat the threat and most insurance companies evaluate policy applicants based on a variety of factors related to the type of policy application submitted. Auto insurance policy evaluations focus almost entirely on past driving history, whereas life insurance focuses on prior medical history, age, vices and historical trend analysis. The answer to this threat – utilize a combination of best practices and proven fraud prevention tools. They can be specifically designed to detect/prevent fraud personas from replicating their scams – effectively reducing both the liability and financial impact tied to policy claims, application processing and formal fraud prevention.