Companies that cut corners by giving cybersecurity training only to their technical staff and the “big wigs” are throwing out the welcome mat to hackers. Cyber criminals know that the ripe fruit to pick is a company’s sales staff. Often, the sales personnel are clueless about the No. 1 way that hackers “get in”: the phishing e-mail. Salespeople are also vulnerable to falling for other lures generated by master hackers.

In a recent study, Intel Security urges businesses to train non-technical (including sales) employees. Sales personnel are at highest risk of making that wrong click because they have such frequent contact in cyberspace with non-employees of their company.

Next in line for the riskiest positions are call center and customer service personnel. People tend to think that the company’s executives are at greatest risk, but look no further than sales, call center and customer service departments as the employees who are most prone to social engineering.

It’s not unheard of for businesses to overlook the training of sales employees and other non-technical staff in cybersecurity. Saving costs explains this in some cases, but so does the myth that non-technical employees don’t need much cybersecurity training.

Intel Security’s report says that the most common methods of hackers is the browser attack, stealth attack, SSL attack, network abuse and evasive technologies.

In particular, the stealth attack is a beast. Intel Security has uncovered 387 new such threats per minute. IT teams have their work cut out for them, struggling to keep pace with these minute-by-minute evolving threats. This doesn’t make it any easier to train non-technical staff in cybersecurity, but it makes it all the more crucial.

Training non-technical staff, particularly those who have frequent online correspondence and have the gift of cyber gab, is the meat and potatoes of company security.