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April 2, 2014 - Financial Simplicity, a leading supplier of portfolio management technology and professional services that supports scaled portfolio monitoring, rebalancing and trading for wealth management firms, has announced two new appointments that will support their next phase of growth.

Alan Keenleside joins Financial Simplicity as Chief Technology Officer from Bank of America Merrill Lynch, where Alan led the Equity Technology team that successfully captured the first trade on the CHI-X exchange. Prior to this his team built much of the integration that supported Berndale, Merrill's Third Party Clearing business. More recently Alan worked as the Architectural Lead for Nabtrade.

Ray Kan also joins Financial Simplicity with more than 14 years of financial services experience, most recently having held a number of senior roles in business development, consulting and portfolio management at Mercer Investments. Ray will assume overall responsibility for Australia and New Zealand business development and supporting strategic partnerships that will complement Financial Simplicity's capability to deliver the most streamlined and efficient portfolio management processing capabilities available on the market.

Speaking further about how the new hires fit into future business plans, CEO Stuart Holdsworth commented, "Alan is the perfect fit for the CTO role for where the business is right now, as our clients are increasing seeking close integration of their portfolio manufacturing capabilities with their chosen ASX participants in order to create consumer appealing portfolio propositions and business models."

"Ray brings with him many years of experience in financial services and portfolio management, excellent industry knowledge and consultative sales experience both here and in global markets. He joins us at a time when we are experiencing tremendous interest in our ability to help firms redefine their client engagement strategies; investment propositions; and operational model in order to maintain revenue and margin post-FOFA."

Commenting on joining Financial Simplicity, Kan said "As the wealth industry continues its transition, shaped by regulatory, consumer, and competitive forces, Financial Simplicity has an exciting future ahead. Wealth advisers are now focused on creating efficiencies, reducing complexity, and engaging with the client in order to increase profitability. After learning more about the business, I am convinced no one can deliver these outcomes as well as Financial Simplicity."

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