REGISTER

IT GRC Forum


Materials Due: Minimum of seven (7) business days prior to email deployment date
Dimension: 650-pixels width maximum to ensure design is not cut off in preview panes and eliminates the need for horizontal scrolling
File Size: 50K limit to optimize download time and deliverability
File type: A pre-formatted HTML file. We do not accept images, PDFs, or Word documents. 
Image URLs must be mapped. 
- An example of a proper image map: http://companywebsite.com/mappedimage.jpg. 
- An example of an improper image map: mappedimage.jpg.
- No spaces within image file name: Incorrect example: mapped image.jpg, Correct: mappedimage.jpg
Advertiser Name: As it should appear in the “From” line -- (i.e.) EITF on behalf of Advertiser
Email Subject Line: Maximum of 50 characters -- (i.e.) “Act before the deadline” 
Physical Address of Advertiser: To include in the footer per the CAN SPAM act.
Opt-out link: Please provide the advertiser opt-out link. We are required to include the advertiser opt-out link as well as our own. If you do not have one, we can create one for you. If we are creating a link for you, please include the name and email address of a contact person who will be responsible for visiting the site and downloading the opt-outs to provide for any future blasts.
Text version: (Optional) a separate text version can be provided for users who choose to only accept plain text emails. We normally just send to these users a link to the HTML version, but if the advertiser wishes to send their own unique copy for text-only recipients (a very small % of recipients) then they can.

*All of the above items should be submitted seven (7) days prior to the material due date. 
Missing items will delay deployment.


An effective design should do more than look nice. It should support the message and render correctly. When a picture is properly executed, it really is worth a thousand words.  Tight and compelling copy will “hook” users and lead them to the proper call to action.  Simple and clean HTML will ensure the message is delivered effectively.
  • Use HTML software such as Dreamweaver, MS FrontPage or Adobe GoLive to create the HTML. Do not use MS Word, MS Publisher, or other graphics/desktop publishing software.
  • Do not use Cascading Style Sheets (CSS), JavaScript, Submission Forms, Layers, or Rich Media (i.e. Flash movies, animation).  These cause deliverability issues which can affect the campaign responses, hinder our deliverability for future campaigns, and do not render correctly in many email ISPs.
  • Use basic HTML tags for the coding.  If your HTML software uses CSS for formatting, adjust the preferences to apply formatting using basic HTML tags only.  If absolutely necessary, inline style sheets are an acceptable substitute for CSS.
  • Do not use comments in the HTML code of your email as they can potentially flag spam triggers.
  • Provide a hyperlink to a related web site or at least an email address that the recipient can contact if there is not a web site available.
  • Whenever possible, minimize use of graphics/images in the design to avoid these potential issues:
  1. The more images/graphics there are, the more time it takes for a recipient to download.  Potential customers will be lost if they have to wait for images to download in order to read or act on the message.
  2. The higher the ratio of image-to-text area in an HTML, the higher the SPAM score.  We recommend no more than 1/3 of the design area be images or graphics, and the rest should be formatted text.
  3. Many recipients have images/graphics disabled in their email account on emails from unknown senders, so they won't see any information that is in the images/graphics.  If they have formatted text in the HTML, the recipient can at least read the text part of the HTML if images/graphics are disabled.  After being able to read the text and discover what the message is, they will be more likely to enable the images/graphics and act on the offer.
  4. Any print that is part of the image/graphic can be fuzzy or blurry, making it difficult to read.  This happens because graphics/images are optimized or compressed to reduce file size and maximize download speed.
  5. Do not use background images as they are not supported across all email clients.


Focus design efforts on areas that can maximize responses and deliverability:
  • Use fonts that are universal on the Internet such as Arial, Verdana, Tahoma, or Times New Roman.  Any other fonts will resort to a default font if the recipient doesn’t have it installed on their computer.
  • Minimize the number of fonts, sizes, and colors used in the design for easy flow and professional look.
  • When possible, avoid using white (#FFFFFF) text.  Spammers sometimes use white text on white backgrounds to prevent visibility of some text, so Spam filters may flag usage of white text.
  • Use ALT tags in the HTML code for each image used in the HTML design.
  • Headers and navigation menus work well, especially those featuring a brand or logo.
  • Minimize graphics and images to logos, photos of products, or situational photos that support the message visually.  Don’t rely on graphics and images for the main contents of the message.
  • Keep the length of the email short, concise, and about one page maximum in length.  Newsletters may be longer, but the further details of a message should be left on a hyperlinked web page.
  • Use bullet points to identify key points in the message.
  • Clearly identify what the call to action is that you want the recipient to make to act on your offer. Buttons work.
  • Consider using a “preheader”, that greets the user, and has a short email summary and call to action. This should come above message and ideally be integrated into it. This is good for mobile users and preview pane. But – keep it short.
  • Make the hyperlink prominently displayed and in multiple locations if the purpose is to drive customers to your web site and measure results by click-throughs.
  • Include share to social functionality for additional reach.

Words to Avoid:
Subject Line:  When creating your subject line, avoid using the following or similar words or characters:

  • 'xxx'
  • ! or multiple !!!!
  • $ or multiple $$$
  • adv.
  • apply now
  • free offer
  • free upgrade
  • Free or FREE
  • New Customers
  • Offer
  • free gift

 

  • One time
  • please read
  • save $
  • Urgent
  • %
  • win a

 


Q: Do you have the capability of personalizing your e-blasts, (i.e.) “Dear Andy,” etc.?

A: Yes. We can personalize by name, but some of our records don’t have first names. For those who don’t, we can set a default value in place, (i.e.) “Dear Subscriber,”.

Q: Where does the email go when a reader hits “reply?”

A: The reply goes to a generic customer service line on our end and is distributed to the appropriate person.

Materials to be sent to Email Specialist, James Lloyd: This email address is being protected from spambots. You need JavaScript enabled to view it. (646) 525-4801.


Intelligence SecIntelligence-Sec is a fully integrated Conferences and Exhibitions Company creating targeted well thought out four day events to keep you fully up to date with all the topical subjects in the security industry. Our employees are fully up to speed, and passionate about security and aim to provide you with the best industry events across the globe. With full experience of operating in global markets we ensure that our clients are 100% satisfied with our services. We aim to work to your requirements and are fully flexible so that you gain the best possible return on investment at our events. www.intelligence-sec.com


CompliancEx logoCompliancEX is a blog that provides Compliance professionals worldwide news articles, a daily newsletter, insightful commentary on regulatory proceedings and an interactive group on LinkedIn.

Our content is available on a variety of social media platforms, including www.CompliancEx.com, and a daily newsletter sent to over 70,000 Compliance professionals. Newsletter Signup

PolicyExecutive IT Forums, Inc, produces online educational events for a community of Governance, Risk Mangement, and Compliance professionals. We work with experts including industry analysts to ensure our events are most educational in content. Here are our administrative policies for CPE Sponsorship: 

Record Retention Policy

Executive IT Forums will hold in its database the following information for a period of five (5) years:

  • Name of Applicant
  • Address
  • E-mail Address
  • Daytime Phone Number
  • Course Title the CPE credit was applied for
  • Certificate of Attendance

Refund Policy

CPE credits, which have not been earned, are refundable within 12 months of purchase. Refunds will be pro-rated on the purchase price per credit hour that was originally acquired. There will be a $20 cancellation fee assessed to every request for refund.

Program Cancellation Policy

Executive IT Forums may at its discretion cancel or replace a previously announced program with a program of similar content. Executive IT Forums will make every effort to provide sufficient notification of a change of title or cancellation. Executive IT Forums will provide a refund for the purchase of CPE credit only in those cases where a cancellation has occurred and no substitute program is provided.

If you are unable to attend a webcast, you may cancel up to seven days before the event and receive a full refund (if applicable). Cancellations made less than seven days prior will be refunded the course fee, less a $25 administrative fee. No shows (or cancellations made after the start of the program) will forfeit the entire registration fee. When cancelling an individual webcast purchased with discounted package pricing, your original savings will be forfeited.

Complaint Resolution Policy

Executive IT Forums will resolve complaints or answer questions regarding Executive IT Forums programs or CPE Certification questions in a professional and timely manner. If you have a complaint, please send it to This email address is being protected from spambots. You need JavaScript enabled to view it.. and we will respond within 3 days of receipt. Every attempt possible will be made to work with the submitter to come to a reasonable solution to the issue(s) at hand.

Course Update Policy

Program content will be up-to-date and will adhere to all IRS, NASBA, and CTEC requirements for CPE credits. Prior to publication, all Executive IT Forums Online Courses will be reviewed by qualified persons other than the course developer, in order to assure the online courses are accurate, timely, and consistent with currently accepted standards relating to the pertinent subject matter(s). All courses will be reviewed and revised, as appropriate, on an annual basis. During each review, staff will check technical accuracy, timeliness, and sufficiency to achieve the stated learning objectives. In addition, course evaluations will be reviewed each quarter to assess program effectiveness, and all appropriate changes will be made that are necessary to enhance online education program effectiveness.

Registrations for each webcast will be taken up to the start of each program. Executive IT Forums reserves the right to substitute speakers in the case of instructor illness. In the event that Executive IT Forums must cancel a webcast, all attendee registration fees will be refunded in full. For all webcasts that are recorded, participants will have access to the recording for three months following the live webcast.

Should Internet links and references not work, please email Executive IT Forums immediately at: This email address is being protected from spambots. You need JavaScript enabled to view it.


Caxton New LogoCaxton Group is dedicated to serve the needs of professionals and contribute towards the constant evolution of people in their professions and subsequently in their productivity.

Here at Caxton Group, we develop platforms for the professionals to share their challenges, learn from their peers and ask the experts and develop a more productive team at their organizations. Our organization's goal is to be the one stop shop for professionals to meet, network, share and succeed in their goals.

We believe in the importance of communities and hence our online communities bring together all the professionals sharing the same challenges and find solutions and only make it more effective when return to our events. www.caxtongroup.com

PCNlogoNew

The Payments & Cards Network is the new branch from Future In Finance focusing exclusively on thePayments & Cards domain. Should your company be looking for Business Developers, Account Managers, Relationship Managers, Product Managers, IT Professionals or Head Of Payments with a solid merchant networkand/ or experience in specific vertical markets, get in touch today! We cover both the Acquiring side and the Merchant side of the industry and can help you save time and money by selecting the right people at the right time in the right place. Call us with your specific needs today on +31 20 3030 257 and one of our consultants will be able to help quickly and efficiently. Specialities include: Payments Industry, Online Payments Acceptance, eCommerce, Merchant Services, Acquiring, mCommerce & Prepaid

CHASE Paymentech

Recorded: October 13 | 2011    View Webcast

The Payment Card Industry Data Security Standard (PCI DSS) provides data protection requirements for organizations that process card payments. These requirements have even been adopted as law by some US states (e.g., Minnesota, Nevada, Washington). While organizations that fully comply with PCI DSS are considered compliant credit-card processors, compliance and security are not one in the same.


100x75 SMi company logoThe SMi Group is a highly professional, independent and global event-production company that specializes in Business-to-Business Conferences, Workshops and Masterclasses. The SMi Group creates and delivers events in the Defence, Security, Energy, Utilities, Finance and Pharmaceutical industries. For more information, please visit http://www.smi-online.co.uk


AmericanLeaderslogoAMERICAN LEADERS, a premium event management and production company, introduces advanced know-how, in-depth knowledge, unique expertise and a professional approach simultaneously. Our experienced team of dedicated professionals deliver top-level networking environments and provide new interactive dimensions in event management for the North American region. www.americanleaders.com

www.itgrcforum.com

Recorded: October 12 | 2011    View Webcast

Today, enterprises around the globe operate IT processes covering areas such as security, availability, infrastructure and IT project management. These processes support the core business processes that organizations use to operate successfully.

iqpcIQPC conducts exhaustive research into our speaking panels, only inviting domain experts with practical knowledge or peer reviewed research that can solve your current challenges. From Oil and Gas events in Dubai, Finance events in New York, Rail conferences in Brussels and Marketing Summits in Singapore, IQPC transfers expertise around the world, keeping its delegates competitive, profitable and delivering maximum ROI. http://www.iqpc.com/

Panel Discussion

Recorded: September 14 | 2011    View Webinar

This event will discuss an overall payment security landscape, the costs associated with managing payment data, and the benefits of Tokenization. Attendees will learn how payment security solutions, such as encryption and tokenization can go beyond complying with PCI–DSS requirements and reduce the scope of PCI, while keeping data safe and alleviating the overall impact on your business.

Log in

Please Login to download this file

Username *
Password *
Remember Me

Create an account

Fields marked with an asterisk (*) are required.
Name *
Username *
Password *
Verify password *
Email *
Verify email *
Captcha *

Banner

MetricStream TPRM

Banner

Banner

Banner

CyberBanner

MetricStream TPRM

CyberBanner

Go to top